by Ruby Moon Designs | Dec 31, 2019 | AB Testing, Advertising, Clients, Content, Content Marketing, Customer Experience, Google Analytics, Google Optimize, Google Search Console, Marketing, Small Business, Web Design, Web Development, Website Design, WordPress
So… you’ve been tracking the success of your web pages using Google Analytics and you’re disappointed in your bounce and conversion rates. Wait. What did I hear you mumble? You have NOT been collecting data and analyzing it to determine the success of your site? Leave...
by Ruby Moon Designs | Oct 23, 2019 | Advertising, Content, Content Marketing, Google Analytics, Marketing, Pay-per-Click, Search Engine Optimization, SEO
Story Time: Part I Brrr. It’s getting cold outside. Imagine this: The weather guru on your favorite channel predicts the first snowfall by the end of the week. You sell shovels, but your store just opened and you want to get people to buy shovels quickly to boost your...
by Ruby Moon Designs | Sep 16, 2019 | Advertising, Citations, Clients, Content, Directory Listings, Local, Local Listings
By now you have probably heard of business local listings. If you’re old enough, you may even think they’re a bit like a directory listing in an old-fashioned phone book. (Never used a phone book? Keep reading anyway.) In a nutshell, local listings on the web contain...
by Ruby Moon Designs | Feb 28, 2018 | Advertising, Clients, Content, Customer Experience, Mobile-Friendly, Responsive, Web Design, Web Development, Website Design
The idea that a website is supposed to be about your business is a common misconception in web design. People are surprised to hear their site should focus more on the customer (experience) and less on their business. Of course, it’s necessary to include information...
by Ruby Moon Designs | Sep 20, 2017 | Advertising, Content, Content Marketing, Customer Experience, Marketing, Small Business, Thought Leadership
There is an element of bravery and confidence with being a thought leader. And the truth is we’re all thought leaders, but most of us only put ourselves out there so much. I believe a large reason for this is because businesses who currently engage in or want to...
by Ruby Moon Designs | Feb 20, 2017 | Advertising, Clients, Marketing, Services, Small Business, Web Design, Web Development, WordPress
Good help is hard to find. Finding a good web development shop is even harder to find. There are an abundance of web shops in Denver and online at sites such as Fiverr and Upwork. How do you go about hiring a good web developer? You get what you pay for Most web...