Blog: Creating User Centric Websites
Ideas to improve your web presence with innovative design, not trends.
What’s the difference between content marketing and SEO?
I have elephants to sell. Would you like to buy one? “I don’t need an elephant,” you say. And… you’re looking at me oddly, like I might be trafficking circus orphans. What if I showed you a video and you could see that my elephants are textured grey plush with pink...
What does Google Page Experience Update mean for your website?
In August of 2021, Google rolled out its Google Page Experience Update. This update comprises an algorithm that takes into account how happy users are when they use a particular web page. We’ve all known for a long time that the human user is just as important as a...
The elements of SEO and your blog
I was brainstorming themes for this blog when spring rains suddenly washed the skies in my neighborhood. A deluge poured from the clouds. Roof gutters strained to contain the water. Thunder and lightning tortured the air and small furry things went into hiding to wait...
What is Schema.org markup and why is it important for SEO?
It’s lunch time. Your stomach is growling. Pretend you want to eat at a Greek restaurant. To find the Greek restaurant nearest you, you enter “Greek restaurants near me” in to the search query box on Google. This comes up: The page that comes up in response to your...
Exploring the most important ranking factors for SEO
Many of us aren’t traveling much these days. We’re staying home and doing puzzles. We’re finding surprising places to walk the dog close to home. We’re fighting Zoom fatigue with funny backgrounds or downloading apps to make ourselves feel like we’re biking through...
The Value of Volunteering
As we all slowly get back to our normal lives, I’ve been considering all that I’ve learned staying at home these past several weeks. I’ve learned the value of walking outside and breathing fresh air. I’ve remembered that being an entrepreneur requires guts of steel...
Why Your Website Host Matters for SEO
Is your website sluggish? Perhaps you haven’t had time to address this issue for a while. Now is the time to get on it. That little bit of slowness may be making a big impact on your business. Take a closer look at web hosting Sometimes small business owners...
WordPress is Open-Source: What does that mean for you?
The holiday season right before the New Year is usually a time when many folks exchange gifts. So, I thought we could explore a kind of gift to the cyber world: OSS. OSS and No Wonder Woman in Sight If you’re of a certain age, the term OSS might ring a distant bell...
Website not converting? Try A/B testing!
So… you’ve been tracking the success of your web pages using Google Analytics and you’re disappointed in your bounce and conversion rates. Wait. What did I hear you mumble? You have NOT been collecting data and analyzing it to determine the success of your site? Leave...
The importance of responsive web design
“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we'll build websites for the decade to come.” ~Jeffrey Veen, VP of Products for Adobe “It's not the...
Let’s explore the differences between PPC and SEO
Story Time: Part I Brrr. It’s getting cold outside. Imagine this: The weather guru on your favorite channel predicts the first snowfall by the end of the week. You sell shovels, but your store just opened and you want to get people to buy shovels quickly to boost your...
What are local listings?
By now you have probably heard of business local listings. If you’re old enough, you may even think they’re a bit like a directory listing in an old-fashioned phone book. (Never used a phone book? Keep reading anyway.) In a nutshell, local listings on the web contain...
Mobile-First indexing
Mobile devices are altering our lives. Avid users are getting “text-neck” from bending over their tablets. Some people are so attuned to their phones they feel “phantom vibrations” from their pocketed phones even when they aren’t ringing or emitting text alerts. It...
SEO Trends for 2019
Whether or not you drink or watch Game of Thrones, you most likely want to know things. Knowledge is power. People who know things are concentrating on the following areas to maximize search engine optimization (SEO) in 2019. Analyze Audience Behavior When aiming to...
How to use the Classic Editor after the WordPress 5.0 update
On December 6, 2018, WordPress released version 5.0 of its editor, better known as Gutenberg or “the block editor.” If you haven’t installed the update yet, you should in order to keep your site secure and efficient. However, this update includes major changes to its...
